Want to know more about Google Caffeine?

Posted: June 15th, 2010 | Filed under: Ewan Watt | 1 Comment »

Commentary by Ewan Watt & the team at ROI.com.au

Google states that their new Caffeine algorithm update is one of the biggest changes they have made in the companies history. In fact, they say that Google Caffeine is generating search results which are 70% fresher than their previous system.

Ewan Watt and the team at ROI.com.au is testing the impact of various SEO techniques and it is clear that business owners who invest in regularly updating the content of their websites will enjoy consistent improvement in rankings, plus provide your website users with the latest information about your company.

The main two changes Google has made to their search engine are:

  • The ability to index websites much faster
  • The ability to store much more data about websites

This means Google has far more capacity to incorporate video & social media into its search results and index a lot more information on your website and business than before.  This means there is more media which can be used for SEO purposes.

Like all of Google’s changes to their search results over the past 10 years Caffeine is consistent with their goal of improving the user’s search experience, which means quality and relevance keep rising to the top when it comes to SEO.

ROI.com.au Analysis of Google Caffeine:

The SEO team at ROI.com.au has analysed the impact of Google Caffeine update across more than 1000 websites in Australia.  We have used this information to improve our search engine optimisation techniques and the good news is our clients are experiencing great improvements in rankings and sales.

Take Advantage of Google Caffeine

One of the changes we identified with the new Google Caffeine search engine is that Google now seems to be giving significant weighting to the power of a domain name in their search results. Hence, why we registered this name and why you are reading this information.

If you would like your business to stay ahead of the SEO game, we invite you to contact Ewan Watt and the friendly team at ROI.com.au on 1300 650 274.